Quantitative Research

The quantitative research division is a specialized research with a combined experience of over 10 years in handling quantitative research in a wide range of areas - such as FMCGs, personal grooming products, automobiles, durables, telecom, IT media, pharmaceutical products, cigarettes, retail, financial products and web research.

A team of experienced programmers ensure a quick and efficient data summarization and interpretation, which ensure a quicker turnaround time for the project. At any point of time, there are 200+ investigators for collecting data and they are spread across the country.

High quality in data collection is ensured through a systemized and stringent data collection procedure-training sessions, mock calls, pilot interviews, back-checks by the company staff ensure that data collected adheres to the quality standards laid down by the company.

Specialized teams of experts in various fields with in-depth knowledge of the global market add value to the project. We have consultants with a global experience of at least 10 years in the following areas:
• Customer satisfaction
• Mystery shopping
• Product testing
• Retailing sector
• Modeling and data mining
• Banking sector