Qualitative Research

CSDL has a specialist qualitative research division. This division forms a core part of the overall business.

This division has a team with an experience base of over 10 years. Keeping in mind the need to bring in different perspectives in understanding human behavior, this team has been selected from diverse backgrounds such as psychology, sociology, anthropology, marketing, economics and so on.

The qualitative division also has its own specialized field structure that handles all aspects of the field operations. No fieldwork is sub-contracted.

The qualitative division has handled hundreds of studies spanning categories as diverse as FMCG products, financial products, durables, automobiles, media, telecommunication and so on.

It has considerable experience in handling the following types of research studies:
• Usage and attitude studies
• Brand equity studies
• Segmentation studies
• Positioning research
• Communication development and evaluation
• Packaging evaluation studies
• New product development studies