Major Project Exprience



Types of Projects Handled by CRYSTAL TOP TEAM :


• Market Mapping & Assessment

• Concept & Name development studies

• Consumption Basket Tracking

• Customer Satisfaction Tracking

• Price Sensitivity Measurement and Monitoring

• Media Development Studies

• Segmentation Studies

• Total Offer Test (TOT), Simulated Test Marketing (STM)

• Demand Assessment & Forecasting

• Corporate Stakeholder Mapping & Classification studies

• Corporate Reputation Tracking Studies

• Test Marketing / Simulated Test Market Evaluation

• Trade / Retail Census and Audit

• Post Launch Tracking

• Pack Development studies

• Product Development Studies; Quality Tracking

• Brand Health Tracking; U&A studies

• KPI measurement and monitoring

• Marketing Communication Concept development

• Trade Mktg., Distribution and Merchandising Studies

• Brand World Evaluation

• Brand Portfolio Development

• Advertising / Communication Screening/Tracking

• Organizational and Management Capacity Evaluation

• Behavioral Studies

• Baseline, M&E Framework development. M&E Studies

• Organizational Training Need Assessment

• Social, Environmental and Economic Impact Studies